By
Alison Wood on Wednesday, December 31st, 2008 |
1 CommentAnyone can learn how to achieve affiliate marketing success with niches. In fact, success as an affiliate marketer is going to be difficult to achieve without niches. You’ve probably heard that attaining success involves finding hungry buyers and giving them what they want. Niche marketing allows you to do this in a very specific, targeted way. There are literally millions of potential niches to market to, and many of these niches have very little competition from other advertisers. If you can find a market that’s screaming for products to buy and that has little competition, you’re on your way to affiliate marketing success.
New and profitable niches are being discovered by affiliate marketers every day, and it’s a lot like panning for gold. There are a lot of gems in the hills, but not all of them are as profitable as gold. Find a vein of gold with no other miners nearby, and you’re set. Just like with panning for gold, you have to do some research to find out where the good niches are and if they’re profitable. This research can all be done online, simply by checking out such sites as eBay, Amazon.com, and Google Trends. These sites will tell you what are the hottest selling categories of items right now. This is the jumping off point of your research.
Once you’ve found some hot categories that interest you, you have to start asking yourself questions. Who would be interested in this type of product? What are the motivations people would have to buy this product? This is how you find your niches. For example, people who are interested in antiques might specifically collect 19th century coins, Confederate currency, or Depression-era glass. You can market to any of these niches if you have a comparable product to promote. Once you have your niche marketing web sites set up, EZ Niche Builder can help you keep them organize and optimized, so you can maximize your affiliate marketing success with niches.
By
Alison Wood on Tuesday, December 30th, 2008 |
2 CommentsThe most successful niche marketing techniques involve finding long-tail keywords with the least competition and most searches. This is the best way to get organic search engine rankings and traffic. If you’ve been in affiliate marketing for any amount of time, you’ve probably heard about niches. Niches are the most profitable method of marketing products online. However, in order to make niche marketing work for you, you’ve got to find the right keywords for your products and websites.
To do good keyword research, you need to use your brain. While there are keyword research tools available (and most of them cost money), there is really no substitute for thinking. Put yourself in the position of your potential customers. Ask yourself what someone would type into a search engine if they were looking for what you sell. Come up with as many words or strings of words as you can. The best keywords are strings of three or more words, called long-tailed keywords. Long-tailed keywords bring in the most targeted traffic, since they’re very specific. For most campaigns, you should start out with a list of at least 10 long-tailed keywords.
The next step in conducting good niche keyword research is to determine if the keywords are profitable, and how much competition there is for those words. Type your keywords into a search engine, preferably Google. Put quotation marks around the words. If the results you get are less than 10,000, and if there are paid ads on the search results page, then the keywords are probably good ones to use. Too many results, and the words have too much competition. If there aren’t any paid ads, the words probably aren’t profitable. Once you’ve found your keywords, Content Mania will help you creat unique content and keep the websites and articles you create with those keywords optimized for the search engines.
By
Alison Wood on Tuesday, December 30th, 2008 |
1 CommentKnowing how to find niche markets is one of the keys to affiliate marketing success. Many beginning affiliate marketers choose to focus their efforts on broad categories, such as clothes or jewelry or money making products. However, there is so much competition in these broad categories that it’s easy for your efforts to get lost. Further, when potential customers do internet searches for broad terms like these, they’re usually in the very beginning stages of their buying cycles. People usually do lots of research on products before they buy, narrowing down their search words each time to be more and more specific, until they find exactly what they want. You want to catch people at the end of the buying cycle, once they know what they want and are ready to purchase it.
The more specific you can get with your market focus, the better chance you’ll have of attracting buyers. So, instead of focusing on “wedding dresses,” focus on a very narrow market, like “maternity wedding dresses” or “spring wedding dresses.” It will be easier for your marketing efforts to stand out when you use niches like these, and your chances of making a sale will be much higher.
It’s also best if you can find niche markets that have a lot of hungry buyers. In fact, the more desperate the buyers, the better your chances will be of selling to them. Finding hot niche markets with ready buyers isn’t difficult. All it takes is some basic research. Scan the headlines of magazines and see what themes develop among the article titles. Chances are, these are the topics people are interested in. Then, search the Internet for information about these topics, using narrow search terms. If you get lots of results returned to you, including paid ads, then you’ve found a hot niche.
You can then build a website to market your niche product, and use a software system like EZ Niche Builder to keep it regularly updated and search engine optimized to keep bringing in the sales.
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